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Enhanced user interface and experience for UPS Symphony by integrating stakeholder feedback and applying user-centered design principles, focusing on simplifying complex workflows for improved usability.

Led the development and maintenance of token-based Design Systems for Calvin Klein and Tommy Hilfiger, ensuring design consistency and scalability across all platforms, while also providing training and support to design and development teams to align these systems with both business and customer needs.

Headed design for the Academy Sports + Outdoors mobile app, achieving high user ratings and downloads. A year after its launch, the app has a score of 4.9 in the AppStore (+36k reviews) and 4.7 in the PlayStore (+100k downloads) and it is the Top Rated & Best-In-Class app in its category.

Led the entire design process for projects across multiple industries utilizing Adobe Experience Manager (AEM) and Shopify Plus, from initial wireframes to final prototypes, emphasizing user-centric design principles. This strategic approach yielded polished UI/UX solutions, enhancing product functionality and user experience, and driving user engagement and satisfaction across diverse platforms.

Collaborated with a range of businesses and entrepreneurs on joint ventures and products for web, iOS, and Android platforms. Led the design of prototypes, wireframes, navigation flows, and screens for AI and emerging technology projects to ensure the delivery of seamless, accessible, and engaging digital experiences.

Designed user-centered products for the private jet industry, incorporating comprehensive design systems and component libraries to facilitate seamless access to a streamlined booking platform for travel management companies and operators. Additionally, developed the overall strategy for the user-facing booking platform, involving close collaboration with stakeholders, competitive analyses, and iterative improvements based on feedback.

Collaborated with a product design team on Fiat Chrysler Automobile’s “Connected Vehicle Program in Latin America,” focusing on strategy and user experience design through user-centered methods. Identified business gaps and opportunities, leading to the creation of personas, user journeys, and a validated design concept.

As the Founder of Tabb Interactive, I led the delivery of key digital projects, including mobile applications and websites, for prominent Brazilian organizations like Caixa Economica Federal and Banco do Brasil. My role involved direct engagement in design and project management, showcasing my ability to navigate the financial services and public sectors' unique demands. I successfully managed interdisciplinary teams, fostering professional growth and achieving business objectives through strategic leadership and a deep understanding of product design principles.

I led the creation of digital materials for top advertising agencies in Brazil, serving high-profile clients like Peugeot and the Ministry of Health. My responsibilities extended beyond design to include operational management, team leadership, and client relations, ensuring project success and client satisfaction. My role was instrumental in building and leading a talented team of designers and developers, fostering a culture of excellence and innovation in delivering user-centric digital solutions.