At Electronic Arts, I’m currently designing for Pogo.com, one of the longest-running casual gaming platforms in the world. I work closely with product and engineering to improve user experience across the site, from onboarding to daily challenges and events. My focus has been on modernizing interfaces, making navigation easier, and helping the team think holistically about design, accessibility, and long-term scalability.
Design Across Borders
My Global Journey in Shaping Digital Experiences.
Born in Brazil and now based in Calgary, I’ve worked across North and South America shaping digital products for global audiences. From Brasília to San Diego, Toronto to São Paulo, each city taught me something new about people, culture, and how design can bridge the gap.
Over the past 20 years, I’ve worked at agencies, startups, and enterprise companies; leading teams, launching products, and building design systems for mobile and web. I focus on clarity, impact, and results. Design, for me, is less about trends and more about solving problems in smart, practical ways.
Experience
Eletronics Arts
Product Design
Jan 2025 → Present
Publicis.Sapient
Design Lead
Sep 2020 → Jun 2024
Optimized UPS Symphony's user interface and experience by integrating stakeholder feedback and applying user-centered design principles, simplifying complex workflows and enhancing usability (SaaS)
Directed scalable design systems for Calvin Klein and Tommy Hilfiger, enhancing brand consistency across digital platforms. Refined these systems using design tokens to ensure adaptability.
Led the Academy Sports + Outdoors mobile app project from concept to launch, employing user research and iterative design processes to achieve high user satisfaction scores (4.9 on AppStore, 4.7 on PlayStore).
ICF Next
Sr. UX/UI Designer
Sep 2019 → Sep 2020
Led the entire design process for projects across multiple industries utilizing Adobe Experience Manager (AEM) and Shopify Plus, from initial wireframes to final prototypes, emphasizing user-centric design principles. This strategic approach yielded polished UI/UX solutions, enhancing product functionality and user experience, and driving user engagement and satisfaction across diverse platforms.
Tribalscale
Design Manager
Mar 2018 → Aug 2019
Collaborated with a range of businesses and entrepreneurs on joint ventures and products for web, iOS, and Android platforms. Led the design of prototypes, wireframes, navigation flows, and screens for AI and emerging technology projects to ensure the delivery of seamless, accessible, and engaging digital experiences.
NeoJets
Product Design Lead
Sep 2017 → Feb 2018
Designed user-centered products for the private jet industry, incorporating comprehensive design systems and component libraries to facilitate seamless access to a streamlined booking platform for travel management companies and operators. Additionally, developed the overall strategy for the user-facing booking platform, involving close collaboration with stakeholders, competitive analyses, and iterative improvements based on feedback.
HUGE
Sr. Product Manager
May 2016 → Dec 2016
Collaborated with a product design team on Fiat Chrysler Automobile’s “Connected Vehicle Program in Latin America,” focusing on strategy and user experience design through user-centered methods. Identified business gaps and opportunities, leading to the creation of personas, user journeys, and a validated design concept.
Tabb
Founder
Apr 2015 → May 2016
As the Founder of Tabb Interactive, I led the delivery of key digital projects, including mobile applications and websites, for prominent Brazilian organizations like Caixa Economica Federal and Banco do Brasil. My role involved direct engagement in design and project management, showcasing my ability to navigate the financial services and public sectors' unique demands. I successfully managed interdisciplinary teams, fostering professional growth and achieving business objectives through strategic leadership and a deep understanding of product design principles.
Tool Interactive
Co-founder
Jan 2010 → Mar 2015
I led the creation of digital materials for top advertising agencies in Brazil, serving high-profile clients like Peugeot and the Ministry of Health. My responsibilities extended beyond design to include operational management, team leadership, and client relations, ensuring project success and client satisfaction. My role was instrumental in building and leading a talented team of designers and developers, fostering a culture of excellence and innovation in delivering user-centric digital solutions.